一. Summarize (概述)
2010年南非世界杯官方海报Name(名称)：The official 2010 FIFA World Cup™ poster (2010年南非世界杯海报）
Designer(设计者)：South African creative agency Switch （南非创意机构部门)
Unveiled(发布时间)：23 November 2007 (2007年11月23日）
二. (Interpretation of meaning) 海报意义解读
Poster with bright yellow as the background, the symbol of warmth, energy, and the sunshine of life, and the picture is made up of a landscape evolution of the continent eto 'o is gaze up the top of a football. Head of the main body color of skin color - black africans, edge is attached the red, yellow, green and white, constitute the five colours of the South African flag, means that the 2010 World Cup will be held in South Africa. Blatter said after the opening: "football means passion, the poster shows the well is full of pride andenthusiasm of the African people invited cheer for World Cup lasting appeal of people around the world."
"Portraying a country in the shape of a man heading a ball is a new idea with potent symbolism. For me, football is all about emotion and passion, which is why I was particularly attracted to this poster. It invites the world to join in the celebration of the greatest football event on earth, while highlighting the pride and passion of the African continent and her people. It represents the African dream come true. The South Africans made a good selection for the poster, which will represent their country all the way up to 2010," said FIFA President Joseph S. Blatter.
海报以亮黄色为背景，象征带来温暖、能量和生命的阳光，画面是由非洲大陆版图演化成的埃托奥正仰头凝视右上方的一个足球构成的。头像的主体颜色为非洲人的肤色——黑色，边缘则附加上红、黄、绿和白色，构成了南非国旗的五色，意味着2010年世界杯将在南非举行。布拉特在揭幕后说：“足球意味着激情，这款海报很好地展示了充满自豪感和热情的非洲人民邀请全世界人民共同为世界杯赛喝彩的韵味。”
海报图案描述的是一个国家一个男人向一个球是一个新的想法与强大的象征意义。“对我来说,足球都是关于情感和激情,这就是为什么我特别喜欢这张海报。它邀请世界参加庆祝地球上最伟大的足球活动,而突显出非洲大陆和她的人民的骄傲和激情。它代表了非洲的梦想成真。海报体现了南非人做了一个很好的选择,它将代表他们的国家形象一直到2010年,“国际足联主席约瑟夫·布拉特说。
三.The designer's introduction (设计者介绍）
The official poster is designed by a South African design company,voted by the south african. an South African creative agency Switch,and The official poster is the 2010 World Cup voted in South Africa after the 2006 World Cup in Germany, the second FIFA invited World Cup host country citizens vote for the official poster, to strengthen local people engaged. From a total of 16 creative entries, all submitted by South African-based agencies, three proposals had been pre-selected for the public vote by South African residents. The jury was made up of FIFA General Secretary Jérôme Valcke, CEO of the 2010 South African Local Organising Committee Danny Jordaan, Minister in the South African Presidency Essop Pahad, Deputy Finance Minister Jabu Moleketi, South African playwright and author Wally Serote, and artist and director of the Vega School of Brand Communication Gordon Cook.
这幅海报是南非一家设计公司设计，并经南非民众投票评选出来的。这也是继2006年德国世界杯后，国际足联第二次邀请世界杯主办国的民众投票选出官方海报，以增强当地民众的参与感。从提交的16个方案中，所有由其设在提交机构,建议南非居民的公众投票。陪审团是由国际足联秘书长瓦尔克,2010年南非当地组委会首席执行官丹尼·乔达安,部长的训话,南非总统副财长贾布Moleketi,南非剧作家和沃利Serote作者和艺术家和导演维加学校的品牌沟通戈登·库克。
四. Evaluation (评价)
The artwork depicts a celebration of the African continent as well as everyone who calls it home. The simple and yet iconic rendering is symbolic of the relationship between football and Africa and captures a sense of excitement, awe and aspiration. It also reflects the positive impact that the 2010 FIFA World Cup™ will have on Africa. Africa is the "hero" of the official event poster. The unique shape of the continent almost naturally lends itself to the shape of a man's profile, while the face represents every single African supporter from Morocco in the north, Gambia in the west, Somalia, Kenya and Ethiopia in the east to South Africa in the south.
作品描绘了一个庆祝非洲大陆的人称之为家。简单和标志性的呈现是象征性的足球和非洲之间的关系并捕获一种兴奋的感觉,敬畏和抱负。2010年国际足联世界杯将对非洲还产生了积极影响。非洲是“英雄”的官方活动海报。欧洲大陆的独特形状几乎自然有助于塑造一个人的形象,而代表都是每一个非洲的支持者，从摩洛哥在北方,冈比亚在西部,东部的索马里,肯尼亚到埃塞俄比亚南部的南非。这幅海报无疑是最好的诠释。
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